Google Digital Marketing & E-Commerce: To reach, draw in, and retain consumers, today's prosperous businesses work with groups of highly qualified marketing specialists to develop and implement strategically designed marketing campaigns. With the help of the Google Digital Marketing & E-commerce Professional Certificate, you will learn the essential knowledge and abilities needed to be considered for an entry-level position in this fascinating and creative industry.
Google Digital Marketing & E-Commerce
You will discover how consumers engage with companies and how online resources like email, social media, and display ads can draw in and keep consumers in this professionally oriented certificate program. The modern marketing industry is driven by products and platforms that you will study, including X (formerly known as Twitter), Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, and Google Analytics.
Google Digital Marketing & E-Commerce
With the use of interactive materials that include discussion topics, tests, and practical exercises, you'll develop abilities that are marketable as you discover how to:
- Use digital marketing platforms like email, social media, and search to draw in and keep customers.
Acquire Market-Related Tools and Techniques That Marketing Experts Use
As you work through this self-paced, asynchronous course, you will gain knowledge about how digital marketing draws in customers, encourages them to make purchases and retains them through the use of email, social media, search engines, display ads, and other online channels.
Google Digital Marketing & E-Commerce
Additionally, you will learn about how e-commerce designs online stores, creates product listings, conducts market research, and evaluates store performance using online platforms to offer goods and services. The learning modules' seven-unit series consists of:
- The fundamentals of online commerce and digital marketing
- utilizing digital marketing to draw in and keep customers
- marketing with content
- Email promotion
- Analytics and measurement in marketing
- Constructing, starting, and running online stores
Fostering and preserving online client loyalty
The abilities required to secure an entry-level position in digital marketing and e-commerce are taught in Google's professional certificate program. Building e-commerce stores, evaluating marketing statistics, creating digital marketing and e-commerce strategies, drawing in and retaining customers, and utilizing well-known tools and platforms are just a few of the subjects covered in the certificate. The American Advertising Federation (AAF) and the American Association of Advertising Agencies (4A's) have endorsed the certificate.
E-commerce and digital marketing are rapidly expanding industries with lots of potential for both individuals and companies. Utilizing online platforms like social media, email, search engines, and display ads to connect with and influence consumers is known as digital marketing. E-commerce is the online sale of goods and services, necessitating the creation of product listings, market research, store performance analysis, and online store designs.
To support professionals in e-commerce and digital marketing in their career endeavors, Google offers a range of tools and services. One tool that lets advertisers design and manage online campaigns across Google's network of websites and apps is called Google Ads. One tool that helps marketers gauge and comprehend customer behavior on their websites and apps is Google Analytics. Google Trends is a tool that displays the popularity of specific subjects, keywords, and search terms over time and in different geographical areas.
Through many projects and programs, Google furthermore fosters innovation and education in digital marketing and e-commerce. For instance, the Grow with Google initiative helps people develop their businesses, jobs, and skills by providing free events, resources, and training. Google for Businesses is a program that gives entrepreneurs and businesses access to finance, networking opportunities, and mentorship. Google Shopping is an online shopping tool that lets consumers compare and purchase goods from different online merchants.
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